Irony is wonderful. I love it. The problem is that it does not work too well in written text, which is probably the cause of a lot of misunderstandings.

As I cleared out the spam comments on this blog I noticed one that seemed ironic in the extreme. It was a spam comment that was advertising a product to reduce spam comments. Genius! Clearly because that comment got through, I need a spam comment filter. But if they did not send that spam comment my need for a spam comment filter would be reduced a bit.

It got me wondering whether there are other ways in which people create demand for their products with their products. I suppose adverts on telly for energy companies might be an example as we are consuming energy in order to watch the ad. Perhaps more ironic are ads that tell us to conserve energy…

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